Manajemen pemasaran pdf free#

1-21Global MarketsCoke isrepresented at thefirst ChinaInternationalBeverage Festivalin Beijing in 2003 22. 1-20Key Customer MarketsConsumer MarketsBusiness MarketsGlobal MarketsNonprofit/ GovernmentMarkets 21. 1-19Figure 1.2 A Simple Marketing System 20. 1-18Figure 1.1 Structure of Flows in aModern Exchange Economy 19. 1-17Demand StatesNonexistent LatentNegativeDeclining IrregularFull Overfull Unwholesome 18. Marketing Ideas:Friends Dont Let FriendsDrive DrunkThis is the watchStephen Hollingshead, Jr.was wearing when heencountered a drunkdriver.Time of death 6:55 p.m.1-16 17. 1-14What is Marketed?GGooooddssSSeerrvviicceessEEvveennttss & EExxppeerriieenncceessPPeerrssoonnssPPllaacceess & PPrrooppeerrttiieessOOrrggaanniizzaattiioonnssIInnffoorrmmaattiioonnIIddeeaass 15. 1-13Are both forms of exchange?Transactions Transfers 14. Each party believes it is appropriate ordesirable to deal with the other party.

Manajemen pemasaran pdf free#

Each party is free to reject the exchangeoffer. Each party is capable of communicationand delivery. Each party has something that might be ofvalue to the other party. Only the best is good enough for Lexus customers1-10 11. All that should beneeded is to make the product orservice available.Peter Drucker 9. Ideally,marketing should result in a customerwho is ready to buy. The aimof marketing is to know and understandthe customer so well that the product orservice fits him and sells itself. But the aim of marketingis to make selling superfluous. 1-8Selling is only the tip of the icebergThere will always be need forsome selling. 1-7What is Marketing Management?Marketing management is theart and scienceof choosing target marketsand getting, keeping, and growingcustomers throughcreating, delivering, and communicatingsuperior customer value. American Marketing Association : Kegiatan-kegiatanindividu & organisasi yg dilakukan untuk memudahkanatau mendukung hubungan pertukaran yangmemuaskan dalam sebuah lingkungan yang dinamismelalui penciptaan, distribusi, promosi, dan penetapanharga untuk barang, jasa, dan gagasan 7. Stanton : Sistem keseluruhan dari kegiatan-kegiatanbisnis yang ditujukan untuk merencanakan,menentukan harga, mempromosikan, danmendistribusikan barang dan jasa yg memuaskankebutuhan baik kepada pembeli yg ada maupun pembelipotensial.2. Suatu aktivitas yang bertujuan untuk mencapaisasaran perusahaan dilakukan dengan caramengantisipasi kebutuhan pelanggan atau klienserta mengarahkan aliran barang dan jasa yangmemenuhi kebutuhan pelanggan 6. 1-4What is Marketing?Marketing is an organizational functionand a set of processes for creating,communicating, and delivering valueto customers and for managingcustomer relationshipsin ways that benefit theorganization and its stakeholders. 1-3Good Marketing is No AccidentBoston BeerCompany,maker ofSamuelAdams,constantlyinnovates 4. 1-2Chapter Questions Why is marketing important? What is the scope of marketing? What are some of the fundamentalmarketing concepts? How has marketing managementchanged? What are the tasks necessary forsuccessful marketing management? 3. MARKETING MANAGEMENT12th edition1DefiningMarketingfor the21st CenturyKotler KellerДў.